I build repeatable growth systems for SaaS, turning free users into paying customers and scaling adoption across the funnel.
About Me
My Stack
My Growth Levers
Growth Strategy & Roadmapping
Growth without clarity is noise. Strategy with Clarity means taking complexity and distilling it into a simple, directional plan. I help founders and teams cut through the overwhelm by defining the “north star”. The single goal that aligns every department. From there, I design roadmaps that focus on leverage, not busyness. Each initiative connects back to growth outcomes, ensuring the team spends its energy where it compounds. This clarity isn’t just strategic; it creates confidence, alignment, and momentum across the organization.
Services Offered: Growth strategy design, Roadmap prioritization, Market opportunity mapping
Growth Experiments & Funnel Optimization
Most teams run experiments, but few do it at scale, with discipline, speed, and learning loops built in. Experimentation at Scale means turning curiosity into a structured growth engine. I create systems where every test has a clear hypothesis, measurable outcomes, and a way to feed insights back into the product and marketing loop. Whether it’s improving conversion rates, testing acquisition channels, or refining onboarding, I ensure experiments are fast, controlled, and cumulative. Over time, this builds a library of learnings that compounds, transforming experiments from one-off wins into a repeatable growth system.
Services Offered: Funnel optimization and testing, Rapid A/B and multivariate experimentation, Hypothesis-driven growth sprints, Experiment tracking and reporting systems
GTM & Growth Program Leadership
Growth doesn’t happen in silos. Cross-Functional Leadership is about creating cohesion across product, marketing, sales, and customer success so that every team pulls in the same direction. I bring the discipline of structure and the empathy of collaboration to align teams around shared goals. This means designing GTM strategies where messaging, product features, and sales motions reinforce each other, and running growth programs where ownership is distributed but outcomes are unified. With the right operating rhythm in place, cross-functional teams not only move faster, they move smarter, reducing friction and compounding results.
Services Offered: Go-to-market strategy and execution, Growth program design and leadership, Cross-team alignment workshops, OKR and performance rhythm setup
Analytics & Growth Performance Management
Data without structure is just noise. Data-Informed Decisions means building systems that make the right signals visible and actionable. I design analytics frameworks that go beyond vanity metrics. Focusing on the numbers that actually drive sustainable growth. From funnel performance to retention cohorts, I create dashboards and reporting rhythms that empower teams to act with confidence. This approach ensures strategy is grounded in evidence, not assumptions, and that growth is measurable, trackable, and scalable. By making data the foundation of decision-making, I help teams move from reactive guesses to proactive, compounding growth actions.
Services Offered: Analytics framework design (tracking, dashboards, KPIs), Growth performance management, Cohort and retention analysis, Metric-driven decision workflows
Brand Positioning & Narrative Building
Facts tell, but stories sell. Creative Storytelling is about taking data, insights, and product strengths and weaving them into a narrative that resonates. I help companies articulate not just what they do, but why it matters to customers, partners, and even their own teams. This involves building brand positioning that is distinct, messaging that cuts through noise, and campaigns that feel alive with purpose. Whether it’s a product launch, a sales deck, or a founder’s personal brand, I shape the story so it connects emotionally and strategically. Storytelling isn’t fluff, it’s the lever that turns awareness into trust, and trust into growth.
Services Offered: Brand narrative and positioning strategy, Customer-centric messaging design, Campaign storytelling for acquisition and retention, Founder-led thought leadership & content strategy
